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WHAT ARE THE MOUNTAINS TO YOU?

A STAGE OR A SOURCE OF STRENGTH?

The mountains are our retreat, our haven, our source of energy. The mountains are also an excellent place to chase Strava records. They are also the best guarantee for likes on Instagram. They are tourist hotspots and consumer goods.

What are we really trying to get at here?

Let’s pause and reflect on our behavior. How do we experience the landscape, how consciously do we actually perceive nature? What are stories, reels, FOMO and GIFs doing to us? What part are we playing in the overflowing parking lots and overrun tours?

And what can we in the mountain sports community do to combat all of these trends? We’ve taken a new (old) look at the mountains and gathered up some exciting inspiration for you.