THE NATURAL PARADISE OF TASMANIA
THE ORIGINS OF OUR WOOL
A LUSH ISLAND
MERINO SHEEP LOVE YOU
THE PERFECT CONDITIONS FOR FINE WOOL
At the farms where ORTOVOX sources its wool, sheep have a completely natural habitat with rich food sources. That is just one of that reasons why Tasmania provides excellent quality wool:
Merino sheep lead a totally relaxed life on their farms. Their daily task is to eat as much grass as possible, stay fit and healthy and grow their wool.
It is in fact the living conditions in Tasmania that are responsible for the top-quality wool. The merino sheep have almost unlimited space to roam and discover rich, natural sources of food, such as pasture grass, which is especially high in protein. The climate is moderate: The winters are not particularly cold, and extreme heat is just as rare. These factors lead to uniform fiber growth – and here, uniform is synonymous with stable. Happy sheep provide good wool. The same principle as for Bavarian cows, just on the other side of the world.
The merino sheep can trace its origins to North Africa, from where it was brought to Spain in the Middle Ages before making its way (after a rather long stay or “export ban”) via Germany to the rest of the world. The fine-wool sheep also came with European settlers to Australia, including Tasmania, where the majority of the world’s merino sheep now live.
For 180 years a great deal of expertise and energy has been invested in breeding in Tasmania. Over the decades, this has led to the development of sheep breeds that produce wool with very fine, tear-resistant qualities. It is also a means of avoiding the infamous practice of mulesing. Mulesing, the cutting off of skin folds in which dangerous fly larvae can settle, is not practised on any of the farms we select. Instead, the farmers also rely here on breeding. Many modern merino sheep do not grow the skin folds in question at all, which also makes shearing considerably easier.
FOUR MILLION YEARS OF DEVELOPMENT
A couple of facts and an anecdote
We take advantage of the optimal conditions in Tasmania, which allow us to utilize the high quality, fine merino wool: The natural conditions there provide an ideal habitat for sheep and their wool. Because over many millions of years, nature has achieved what humans have been trying for only a few hundred years: creating a perfect fiber. Tasmanian merino wool is of a particularly high quality because all the conditions are just right here. The animals have enough fresh grass, plenty of space to roam, and are cared for gently.
ORTOVOX sources its wool from selected farms in Tasmania, which have often been run by families for several generations. But it’s not enough for us to know that our wool comes from Tasmanian merino sheep. That is why ORTOVOX has initiated its own comprehensive wool standard: The ORTOVOX WOOL PROMISE (OWP) The OWP ensures that the highest standards for animal welfare are maintained and managed sustainably. Based upon the Responsible Wool Standard (RWS), the ORTOVOX WOOL PROMISE takes an even more extensive approach to satisfy our company’s high requirements: The OWP focuses upon animal welfare, farm and land management, and slaughter and transport. More than 60 indicators are checked regularly on the farms by a certified, independent auditor.
As such, we maintain continuous dialogue with our farmers and meet them for an annual round table to provide a platform for discussion, transparency and new ideas. This is what makes our relationship with the wool farmers so personal, direct and transparent. For this reason we process and wear their high-quality wool with a clear conscience.
But what exactly do we mean by “high-quality wool”? Where does it come from? Here you will find answers to your questions.